"THE WELL PUBLICIZED, EARLY DAYS OF THE LINCOLN HIGHWAY LINGERED IN THE MINDS OF AMERICANS THROUGHOUT THE 1930'S AND 40'S. FROM 1940 TO 1942, NBC RADIO RAN A NATIONAL PROGRAM TITLED 'LINCOLN HIGHWAY' - USING THE FAMED ROADWAY AS A BACKDROP FOR EXCITING STORIES OF LIFE ALONG THE COAST-TO-COAST ROUTE. THE POPULAR DRAMA FEATURED HOLLYWOOD STARS INCLUDING: FRANCIS FARMER, BURGESS MERIDITH, LUCILLE BALL, VINCENT PRICE, RITA HEYWORTH AND MOST SCREEN CELEBRITIES OF THE ERA. SHINOLA SHOE POLISH SPONSORED THE SHOW ADVERTISING. " A DRAMATIC NEW STORY EVERY SATURDAY MORNING," AND, "IT WILL GRIP EVERY LISTENER...GLUE THEM TO THEIR RADIOS, WEEK AFTER WEEK."